Dec 15, 2017 | DFNI Frontier |
Highly Commended – ‘China’ travel-retail exclusive, China International Duty Free (CIDF)
Created in Jiangxi “china” is a celebration of the historic importance and Chinese national pride associated with fine Chinese ceramics and Jiangxi itself, the birthplace of porcelain or “china”. The packaging stands out in particular because it imitates the actual texture and look of ceramics and features the design of the five-clawed dragon, the most expensive Chinese porcelain vase ever to be auctioned. CIDF has done an excellent job launching this into locations across Asia and is no doubt pulling out all the stops to do so in other international travel-retail destinations.
